Surplus food will no longer go to waste in Denmark. Surplus food will be sold in a specialized supermarket at a reduced price.
Per Bjerre from the NGO behind the market under the name WeFood, Folkekirkens Nødhjælp, said: “WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country.
“Many people see this as a positive and politically correct way to approach the issue.”
The supermarket is hoping to help reduce the 700,000 tonnes of food waste Denmark produces every year.
The Danish Minister for Food and the Environment, Eva Kjer Hansen said: “It’s ridiculous that food is just thrown out or goes to waste.
“It is bad for the environment and it is money spent on absolutely nothing.
“A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste.”